SESSION 1

Fairs & Exhibitions: Modern Marketplaces

• The Commercial Relevance of Fairs & Exhibitions
  
  
• How to select and benchmark the relevant Fairs & Exhibitions
  
  
• B2B or B2C: a complete different world
  
  
• The 4-pillar-model of the Exhibition Industry
  
  
• What is necessary - Services provided by the Organiser
  

 

SESSION 2

Targets: Success has to be planned

• The USP of Fairs & Exhibitions within the marketing-mix
  
  
• From company targets to exhibition targets
  
  
• No targets – no way to go
  
  

 

SESSION 3

More than a project: Fairs do not end when the doors are closed

• Project-Management is long term strategy
  
  
• First the concept and then the design
  
  

 

SESSION 4

Design & Construction: Your feet always follow your eyesD

• The magic word is benefit


• Exhibits have their own language


• Find the perfect Service-Partner


• The content of your briefing will draw the quality of execution

 

SESSION 5

Visitors: Don’t count on the organiser only

• Everybody is there - but to whom do you really want to talk to


• Bring the right visitor to your booth


• How to create memorable invitations

 

SESSION 6

Booth Management: Nothing is more important than the crew

• Selection and Duties of the Crew


• Warming up instead of a cold start


• Visitor-registration

 

SESSION 7

Lead-Management: Before the show is after the show

• How to make the balancing act easy


• Preparation and continuation of the contacts made


• Execution within 24 hours

 

SESSION 8

Costs or Investment: How to convince your finance-department

• Fairs & Exhibitions are (in)calculable


• How to compare costs and benefits