Conference overview...............................................................................Ask Yourself:

  
 


India's growing domestic market and stiffer competition in international markets increasingly requires our businesses to showcase products and services to wider audience. This is evidenced by the explosive growth of Trade Shows in India, as well as the significantly expanding numbers of Indian companies exhibiting at international events.

Exhibiting in Trade Shows offer tremendous returns if done right; in fact no other medium of marketing comes as close in most of the segments.

The ever elusive Success:
Success in any exhibition can only be achieved when all the aspects of exhibitions are finely tuned and carefully synchronized. For every exhibitor, the various aspects of an exhibition includes; planning, marketing, advertising, booth designs, hiring of booth staff, pre show and post show activities, logistics, lead generation, follow up etc.

Most exhibitors might be meticulously covering some of the aspects that are vital to ensure success in tradeshows, nonetheless, the results they achieve are nothing to boast about.

So what goes wrong?

How does one identify the flaw / s and how do
they go about rectifying it out?

Simple!

     
Does your trade show participation
guarantee 100% returns?
Most exhibitors do not achieve even 10% of their
investment from an exhibition they participate in
     
Have you successfully identified your target
audience with the visitor profile at a tradeshow ?
According to recent reports, only 17% of exhibitors have
successfully managed to identify their target audience
with the visitor profile at a tradeshow
     
Are you choosing the right tradeshow?

In terms of industry, customers, location

     
Have you chosen the right marketing and
advertising strategy?
If your target customers are mostly rural, then internet or
online advertising and marketing would be
absolutely useless
     
Do you feel compelled to participate in a tradeshow
only because of your competitor's presence?
Amongst other objectives, participation in a tradeshow
can also help you stay abreast of the latest industry trends
 
 
 


If yes, then we have the perfect solution for you.
A singular tool that can help you to combine all the loose
ends towards optimizing your tradeshow returns.

India's First Ever Exclusive Educational Forum, 'Exhibitors Knowledge Forum (EKF)',
provides the answers Indian companies need, to succeed in exhibiting.