KARLA JUEGEL

Managing Director - Messe- und Veranstaltungs-Management Munich, Germany

Karla Juegel has 30 years of experience in the International Trade Fair and Exhibition Industry. Her expertise and interdisciplinary knowledge is related to different areas of this Industry: (as Marketing-consultant, Exhibitor, Service-Partner and Trainer)

She set up communication-strategies for Trade Fair & Exhibition Participations and developed these events as Marketing-Tools within the world of agencies long before those words become regular vocabulary.

As Manager and Deputy Head of the International Fairs & Exhibition Department at Mercedes Benz AG and Daimler Benz Aerospace AG in Germany she was responsible for international planning and managing Trade Fair Participations and Marketing-Events in the Automobile- and Aviation-Industry.

Since 1996 she is Managing Director and Owner of the Consulting Agency Messe- und Veranstaltungs-Management in Munich, Germany and working together with associations and partners of the Exhibition Industry in Germany and all over the world.


The agency profile includes:

- Consulting: specialising in Fair & Exhibition Participations in Germany and worldwide
- Marketing- and Event-Concepts
- Project-Management
- Conducting tours for international delegations at German Fairs & Exhibitions
- Coaching and Matchmaking for international exhibitors participating in Germany

Besides this, Karla Juegel is an advisor to the German Ministry of Education on behalf of educational programmes for young professionals in the Exhibition and Event Industry. She drew concepts and established different education programmes for Universities, Schools and Academies, each of them for different target groups offering different degrees, to qualify future exhibition and event professionals.

As trainer and lecturer she offers:

- Trainings and Seminars for the Exhibition Industry, worldwide
- Educational Programs for Universities & Academies