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This team of
experts conceptualizes an event with respect to
Purpose & Goal of the Event, Title of the Event,
target audience, schedule, number of participants &
participant cost, venue, equipment
(audio,lighting,etc , F & B, etc) along with a theme
as per the requirement.
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Research & Content Development
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Analysing key areas of interest to the potential
attendees of the conceptualized idea is the prime
responsibility of this domain, wherein an in-depth
analysis of the subject (with feedback from segment
leaders and key potential attendees) leads to
identifying pivotal topics that should be covered in
the conference.
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Outlining the Agenda and
Program
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Understanding the needs and requirements of the
target audience through research is followed by
finalizing the agenda and outlining the program
schedule, which ensures that these needs of the
attendees are met to the utmost during the event.
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Ensuring the presence of the most sought-after
stalwarts in the industry (specifically on the theme
of the conference) is the basic criterion behind
selecting keynote speakers and other presenters. The
critical parameters include understanding the
audience, capturing the objective of the event,
identifying the strength of the speaker, defining
the expectation of participants, etc.
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Strategic Planning for Conference / Event
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The tedious process of strategically planning a
conference is lightened by the hands-on expertise of
operations team, which would shortlist venues for
you to choose from and give you expert advice to
help you finalize your decision. Post your approval,
all negotiations will be done by us making it
completely hassle-free for you and ensuring the
success of your event.
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Budgeting for an event is an important factor in the
planning stage, which would help you be updated,
organized and prepared for executing a successful
event. The list of generic heads to be considered
while budgeting are venue, transport, logistics,
props, setup, etc. This would further depend on the
category of each event.
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The Sponsorship Management team of
INK Business Media focusses on key accounts that
enhance the value to the event in terms of business
and revenue. This team consists of experienced
professionals who possess in-depth knowledge about
the industry that the event would cater to. We
follow a systematic approach while presenting an
event to a client, and help him understand the true
value proposition of an event. Conducting a
preliminary study on the client’s business and
understanding his target customers helps us pitch
for the right sponsorship package.
Our sponsorship managers will be deployed to manage
PR/Media activities of the event, wherein their
scope of work would include:
Identifying & reaching out to all potential sponsors
Preparing sponsorship brochure based on in-house
research
Sponsorship tariff and proposal in consultation with
respective organizing committee
Acquiring sponsors and finalization of official
agreement & contract
Assuring all sponsors on deliverables & ROI
Onsite venue management & smooth sponsors operation
Managing sponsors revenue-generation management &
complete handover to respective committee
Working closely with the organizer
Weekly update & monthly report to the organizer
Work closely with PR & media managing team &
organizer committee
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This team includes professionals handling international
& national delegate management, wherein their scope of
work would include:
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Creating online & offline registration
facility |
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Emails & e-brochures sent to all potential
delegates |
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Strategic alliances with trade associations
and trade publications |
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Managing online queries with 24x7 response
management system |
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Manage customer-care division with prompt
reply management |
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Payment follow-up and managing the same with
specific deadlines |
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Account management in co-ordination with CFO
of the organizer |
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Complete responsibility of payment
collection & final handover to respective
committee
(We shall collect the payment online/offline
only on behalf of the organizer) |
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Delegate registration and reception at the
venue |
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Being an integral part of event management
team, it will submit weekly report (online)
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Depute and appoint local selling agencies at
all major cities in India |
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Our media marketing
personnel will be deployed to manage PR/Media
activities of the conference /exhibition, who
will be responsible for |
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Identifying relevant media
partners and acquiring them on board with
focussed agreement Designing and printing of
event brochure from Stage 1 to 10 Marketing via
collateral mailing to the target audience |
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Organizing and managing
press conference, preparing promotional material
& press kit |
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Organizing road shows
across India to promote the event |
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Organizing hosted
buyer’s programme |
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Organizing one-to-one
networking sessions |
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Onsite event
management with the press invitations, Guest
lists, Dias Protocol, Back Drop, Press kit,
Venue Booking, F & B and maintaining Media File
with coverage |
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Government liaising on
behalf of the Organizers |
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Managing News letter
online & sending it on a monthly basis |
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Managing Media Plan &
Buying and Coordinating with advertising agency
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Email campaign &
creating hype through all online &
unconventional below-the-line (BTL) activities
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Creating a dedicated
event website, while also hosting, managing and
regularly updating the same |
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Working closely with
the Sponsorship team |
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Smooth operation and
managing promotional materials like brochure,
invitation, VIP invitation and Guest Lists |
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Daily Update and
weekly reporting about the event |
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Venue & Operation Management |
Our operations managers who
have already managed more than 75
conferences/exhibitions around the world in the past
four years will be deployed to manage operational
activities of the events. Their scope of work would
include:
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Identifying the strategic
venue, recce report, negotiation and venue
contract |
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Venue inspection and
selection |
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Acquiring local legal
permissions |
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Creating and designing
the event floor plan for
conference/exhibition/B2B meeting |
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Handling Press/Media &
VIPs at the registration |
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Taking on-spot
registrations of delegates |
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Designing and
managing:
- Delegate kit
- Programme agenda brochure
- Entry badges for
speakers/delegates/ VIP’s
- Sponsorship material
- Managing onsite venue
logistics
- Audio Visuals & AV Screen
Video coverage/photography of the
event
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Designing, making &
giving mementos to the speakers as a token of
appreciation Total F&B control and management
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Negotiations with
local vendors and
selection criteria |
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Complete accounts and
payment management |
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Working efficiently &
closely with travel partners |
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